This was launched in concurrence with the #KayaNa Unbanked Filipinos No More movement which gave birth to the Iponaryo campaign, a micro savings program that endeavours to change the unbanked Filipinos’ mindset and attitude towards saving money, start and form a positive habit of saving an amount of cash every day, and encourage them to keep and grow these savings in a safe and secure environment. Tapping Cebuana Lhuillier as a cash agent for greater reach and for a bigger network that touches base with the C and D market, the microfinancial services giant has begun to offer Cebuana Lhuillier Micro Savings at its 2,500 branches. Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE: Written answers to the questionsĪ Bangko Sentral ng Pilipinas (BSP) 2017 Financial Inclusion Survey reveals that only 15.8 million Filipino adults or 22.6 percent of the total adult population have formal bank accounts, while 52.8 million or 77.4 percent remain unbanked.Īnswering the call of the BSP to advocate financial inclusion among all sectors of society, the Cebuana Lhuillier Rural Bank, in early 2019, launched a micro savings product aimed at giving millions of unbanked Filipinos a financial tool through which they access products and services that would enable them to become part of nation-building and economic progress. If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched: February 28, 2019 Nomination Sub Category: Communications or PR Campaign of the Year - New Product or Service Launch Nomination Title: Financial Wellness for all : Cebuana Lhuillier’s Iponaryo Campaign Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories It offers a wide variety of financial services such as collaterized and non-collaterized microloans, microsavings, money transfer, microinsurance, bills payment, eLoad, corporate pay-out, and business-to-business solutions. Company: PJ Lhuillier, Inc (PJLI), Makati City, PhilippinesĬompany Description: Formally established in 1988, PJ Lhuillier Inc., through its flagship brand, Cebuana Lhuillier, is the Philippines' largest microfinancial services company.
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